About Sunova

In Australia’s highly competitive solar industry, competing on price alone no longer makes the grade. In starting Sunova Group, we wanted to create the new breed of solar wholesale our industry desperately needs – one that understands its customers’ pain points and adds real value to solar retailers.

An evolution is underway in Australia. Ageing grid infrastructure has driven up costs propelling more people to switch to solar to power their homes and businesses. We’ve been at the forefront of this energy transition for more than 10 years.

Solar retailers everywhere are looking for new ways to compete, to add value to their end customers, whether it’s through innovative, high quality products and solutions, or finding ways to pass on savings as a point of competitive difference. We’ve built this business so we create value for our customers so you can generate greater profits for your business.

What makes us different?

If you’re ready for a fresh approach to solar wholesale, talk to Sunova Group. We’ll help you tackle your product challenges and help you build a stronger, more competitive solar business.

More than 15 years of industry experience

We know retailing solar is a challenging business. When we say we understand pain points, we really mean it. Although we’re a young, energetic brand, we’ve got more than 15 years of combined team industry experience. We know this industry inside-out.

We guarantee stock. Or you'll get a free upgrade.

We know that stock availability is a major pain point. This is why we’ve created the Sunova Rewards program that entitles you to free upgrades based on how much you spend with us.

Here’s how it works:

  1. Spend up to $100,000 per quarter to reach our bronze tier, you’re entitled to $350 in free upgrades.
  2. Spend up to $300,000 per quarter to reach our silver tier, you’re entitled to $650 in free upgrades.
  3. Spend up to $500,000 per quarter to reach our gold tier, you’re entitled to $1,000 in free upgrades. Maintain this spend for 12 months to reach our VIP Platinum status, which opens up a whole world of additional benefits.
Industry-leading customer support.

Industry-leading sales support.

Not everyone you’ll meet knows all the different solar brands. Often, you’ll need to explain different brands and products so your customer is assured about the quality of their purchase. We created the Sunova Sales Cheat Sheet Series so it’s easy for sales teams to sell our products. Just download the cheat sheet from our library and share with sales teams.

Industry-leading after-sales support.

Unexpected solar issues happen. Our after-sales team is ready to help resolve unforeseen challenges as quickly as possible, so you can get back to running your business.

We independently audit every supplier.

We know that for many end customers, solar is a significant investment. This is why quality matters. Before any new manufacturer is added to our inventory, we travel to their premises. We meet the owners of the business. We check their quality assurance programs. We check their financial stability. We review their certifications to standards and the awards they’ve won. Only when they’ve passed our independent audit will we allow them to be our supplier.

In-house engineering to resolve system design challenges.

Sometimes, solar is not so simple. If you’ve won a large project, we’ve got an experienced in-house team of solar pv engineers that are ready to help with system design.

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JA Solar logo
seraphim logo
LONGi Solar Logo
FoxESS Brand logo